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The Importance of Defining Core Company Values for Organizational Success

  • Team of keyHRinfo.com
  • 6 days ago
  • 4 min read

keyHRInfo.com is a Hungarian HR and Payroll Consultancy company for local and international startups and SMEs


In the vibrant landscape of today's business world, where competition is fierce and change is constant, the foundation upon which an organization stands has never been more critical. Company values serve as the guiding principles that steer an organization toward its goals. They define the culture, drive employee engagement, and influence how a company interacts with the outside world. A well-articulated set of values can not only elevate a business's internal environment but also forge lasting connections between the organization and its stakeholders.


In this exploration, we will delve into the essence of company values, their significance, and how they can be effectively communicated and embodied within an organization.


The Significance of Company Values


The concept of company values extends beyond mere words displayed on a wall or an inconspicuous section of a corporate website. At its core, company values represent the beliefs and principles that an organization holds dear. They inform decision-making processes, shape company culture, and set expectations for employee behavior.



company values
Company values are the foundation of a company's core values and culture.


Establishing a clear and concise set of values can lead to several benefits:


  1. Alignment and Cohesion: When employees collectively understand and embrace the company's values, it creates a sense of unity and purpose. Everyone is working toward the same objectives, fostering a collaborative environment.

  2. Guidance in Decision-Making: Values can act as a compass during challenging times, providing employees with a framework for making choices that align with the organization's core beliefs.

  3. Attraction and Retention of Talent: In an age where employees seek more than just a paycheck, organizations that resonate with their values are more likely to attract and retain top talent. A workforce that feels aligned with the company's mission is usually more engaged and productive.

  4. Trust and Reputation: Transparency in values fosters trust among stakeholders. Customers and clients are more likely to engage with brands that actively uphold their values and demonstrate social responsibility.


Crafting Company Values


Creating effective company values requires introspection and open dialogue within the organization. Here is a step-by-step approach to crafting values that resonate:

Gather a Diverse Team

Involve individuals from various departments and levels within the organization. This diversity will ensure that the values reflect the multifaceted nature of the company and resonate with a broader audience.

Identify Core Beliefs

Encourage open discussion about what the organization stands for. What beliefs are non-negotiable? These discussions should focus on what the company does best and the ethical considerations that guide its decisions.

Draft Clear and Concise Statements

Once the core beliefs have been identified, it is essential to articulate them in a manner that is both inspiring and easy to understand. Avoid jargon and opt for straightforward language that resonates with employees at all levels.

Ensure Values are Actionable

Values should not only be aspirational but also actionable. Employees should be able to relate these values to their daily tasks and interactions. Clearly defining how these values translate into specific behaviors will enhance their practical application.

Review and Revise Regularly

Company values should not be static. As the organization evolves, so too should its values. Regularly soliciting feedback from employees can help refine and update the values to ensure they remain relevant.


infographic about company values

Communicating Company Values


Once company values are established, the next crucial step is communication. This involves not just disseminating information but embedding values into every aspect of the organization.


Incorporate Values into Recruitment Process

Ensure that the company values are highlighted during the recruitment process. This will help attract candidates who align with the organization's mission, ultimately leading to a more cohesive work environment.

Embed Values in Training Programs

Integrate company values into training programs, particularly for onboarding. New employees should understand how these values intersect with their roles from day one.

Lead by Example

Leadership plays a pivotal role in demonstrating company values. When leaders embody these values, it sends a powerful message to employees about their importance and relevance.

Celebrate Value-Driven Achievements

Recognize and celebrate individuals and teams that exemplify the company's values. This not only reinforces the behavior expected of employees but also creates stories and role models for others to follow.


Company values are not merely a corporate accessory; they are the bedrock of an organization’s identity, guiding decisions and influencing culture.


As values shift and evolve with societal norms, organizations should continuously assess their beliefs and practices. By doing so, they can guarantee that their company values remain relevant, dynamic, and impactful.


You can read more here:

How to Build and Maintain a Positive Company Reputation in the Digital Age

The Role of HR in Company Social Responsibility

Critical Value of the Employees in the Success of a Company



FAQ about Core Company Values


What are company values?

Company values are the guiding principles that shape our work culture and decision-making process.

Why are company values important?

Company values are crucial as they define our identity and provide a framework for how we operate.

How do we incorporate our values into work?

Incorporate company values into work by aligning actions and decisions with these guiding principles.

Do company values influence hiring decisions?

Yes, by seeking candidates who align company values to ensure a cohesive and productive work environment.

Can company values change over time?

While core values remain consistent, they can evolve to reflect our growth and changing business landscape.


keyHRinfo.com offers innovative HR and Payroll services for startups from reviewing the needs, to the solution proposal, implementation and operational phases. Also ongoing assistance for operational, audit and Mergers and Acquisitions.

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