Company values are the foundation of a company's core values and culture. It is not enough to define them, but also to implement them and make them part of the everyday existence through the company's activity and employee engagement.

Company reputation is the sum of everything that a company represents, what and how it does it. Not only that it is influenced by several factors, but also it has to be maintained. Building it takes time, but it can be ruined in a short period of time.